03 · Convert
Lead Magnets & Conversion Assets
Branded PDFs, worksheets and guides designed to trade real value for an email — paired with the landing page, thank-you page and follow-up emails that make the whole opt-in actually function.
From $250 · retainers from $450/mo
What this covers
A resource worth an email address
Most lead magnets fail for one of two reasons: the resource is thin, or there is nothing around it. A checklist sitting on a hard drive with no landing page, no confirmation email and no follow-up is not a lead magnet — it is a PDF.
Every deliverable here is branded, opt-in ready, and paired with a call-to-action that funnels back to your actual offer. Add a landing page and thank-you sequence and the whole opt-in launches as one project.
Deliverables
- Checklists, one-page resources, worksheets and templates
- Guides, playbooks, eBooks and whitepapers
- Presentations and slide decks
- CTA graphics for social and email
- Landing pages, thank-you pages and confirmation emails
- Nurture sequences
- Editable Canva master templates you own and can update yourself
Rates
Lead Magnet rate card
Prices in USD. One revision round included on every deliverable. Scope and final pricing are confirmed in writing before work begins.
| Deliverable | Details | Price |
|---|---|---|
| Checklist or one-pager | Branded PDF · opt-in ready | $250 |
| Worksheet or template | Fillable PDF or spreadsheet | $300 |
| Short guide or playbook | 5–10 pages · designed PDF | $650 |
| eBook or whitepaper | 15–25 pages · full design + copy | $1,500 |
| Magnet + landing page bundle | Magnet + opt-in page + thank-you page | $1,250 |
| Slide deck / presentation | Up to 15 slides · branded | $600 |
| CTA graphics pack | 5 branded CTA graphics for social or email | $175 |
| Retainer tier | What is included each month | Price |
|---|---|---|
| Magnet Starter | 1 checklist or one-pager + 1 CTA graphics pack | $450/mo |
| Magnet Series | 1 short guide + landing page copy refresh + 2 CTA graphics | $850/mo |
| Magnet Engine | 1 full magnet (guide or eBook) + landing + thank-you + 4 CTA graphics | $1,600/mo |
Add-ons
- Landing page copy, standalone — $400
- Email nurture sequence, 3 emails post-download — $325
- Thank-you page + confirmation email — $175
- Extra CTA graphic — $45 each, or a pack of 5 for $175
- Client-owned Canva template, editable master — +$150
- Rush delivery, 24–48 hrs — +25%
- Logo watermark per deliverable — +$200
- Extra revision round — $150/hr
Launch the whole opt-in at once. The Magnet + landing page bundle at $1,250 covers the resource, the opt-in page and the thank-you page together — so nothing sits half-built. Add a nurture sequence for $325 and the follow-up runs itself.
Being straight with you
A lead magnet is a trade, not a trick
A resource earns an email address when it genuinely saves someone time or answers something they were stuck on. That is the whole mechanism. AuraAi does not build deliberately thin resources designed to harvest addresses, because they damage the trust you are trying to build.
AuraAi also does not guarantee download volume, opt-in rates, or lead numbers. Those depend on your offer, your audience and your traffic — not on the PDF alone. What is guaranteed is a well-made asset and the pages and emails around it.
Launch the whole opt-in at once
Magnet, landing page and thank-you page as one project, so nothing is left half-built.
